The hybrid car marketplace has really been hotting up of late. In actual fact some manufacturers cannot keep up with demand, and this during a tough time economically around the world.
One of the main reasons for this is that the hybrid car is finally a good product. The manufacturers are now producing models that are primarily green and efficient, but also excellent quality cars in their own right.
We are now also seeing other major car manufacturers entering the market, and this as in the case of the Hyundai Hybrid should start to push development even quicker.
The first Hyundai hybrid offering will be a hybrid version of their top selling sedan car the Sonata. It is going to be the first hybrid car to have a lithium ion battery, similar to the Chevy, although the Hyundai will run with an electric motor and a gas burning engine.
As always in this market, people will be anxious to find out if the hype lives up to the actual product and most will be hoping to get far above the 30 mpg, which has been suggested.
Although what is most exciting about this development is just how fast further improvements may now be possible. An example of this is Hyundai's CTO suggesting that they could get their first plugin model on the market by 2013.
The deals that have been signed with other organizations which includes names like LG Chem, SK Energy also mean that Hyundai really can stay at the forefront of development for some time to come.
We do seem to be entering a different phase now though. Rather than just people with a strong environmental focus being interested in these cars, they are now very much in the mainstream and growth in this area will very much be done on a performance basis. In other words, it's down to just how good they can make these cars.