This is obviously not for you if you're publishing the Next Great American Novel on the Internet. Respect.
But if you're a professional copy or web writer, then it pays to repeat: "COMMERCIAL Online Writing is mostly about Online Marketing."
It's no secret -- most of the time, when we're writing online content for a client, we're trying to make sure to increase the client's sales and make him/her more money. Isn't that true?
What follows is this: to be a successful online writer, we all need to remember what makes a successful online marketing campaign.
No need to invent the wheel. Books have been written on the topic but here's my top-3 suggestion to become a successful online writer:
1) Know your keywords or key phrases well. Do not put down a single word on paper (or screen) before reaching a firm agreement with your client about what keywords you should use. Once you have an agreement, use those keywords in the title, subtitle, first paragraph, and last paragraph of the content.
Also, do your research and tell your client what the chances are for showing up on Google's first page of organic search results.
If, for example, your client wants you to put him on Google's first page for keywords like "hotel" or "ticket" or "sports", forget about it. Without spending serious amount of cash on AdWords, she's not gonna get that coveted position any time soon.
Your clients must be realistic about what good writing can do for their businesses and what it cannot do. Educate them. You'll gain their respect if you show them that you care for their success as much as they do.
2) Attack the assignment from multiple writing platforms. Don't just write a web page. Also offer to write an article-marketing article, and/or add an entry to a niche Wiki. Propose to also issue a Press Release and kick off an autoresponder series of emails. Invent a contest and post a survey. Again: educate your client and help them see that it takes a coordinated content campaign to market their goods and services through online writing.
3) Do not worry yourself to death just because you do not have the "perfect" piece yet. If you're writing for a commercial purpose, then get over the fact that your prose will probably won't be remembered one, two or three years (did I say "years"? how about "months" or "days" or "hours"?) from today.
Quantity matters as much as quality. Give the old "writer's block" a good kick in the you-know-where and get on with delivering your assignments on time, and in batches. In boxing, the term is "punches in bunches."
Train yourself to deliver without fear or self-defeating last-minute holdups. A true working professional online writer knows her stuff. She writes well, drawing sharp images with as few words as possible, and gets down to the heart of the matter as fast as an experienced firefighter finds a baby left in a burning house. But most important of all, she delivers the goods and moves on to the next assignment. If we can't do that, if we linger forever on every assignment, we may as well find another line of work for ourselves.
2) Attack the assignment from multiple writing platforms. Don't just write a web page. Also offer to write an article-marketing article, and/or add an entry to a niche Wiki. Propose to also issue a Press Release and kick off an autoresponder series of emails. Invent a contest and post a survey. Again: educate your client and help them see that it takes a coordinated content campaign to market their goods and services through online writing.
![[Valid RSS feed]](http://www.adfreearticles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.adfreearticles.com/images/rss.jpg "XML Feed For RSS")